New York City: (212) 725-1818
Rockland County: (845) 353-1818
Armando Llorens brings over 20 years of experience to his practice in intellectual property, media, and Internet matters, as well as antitrust and trade regulation, representing such larger clients as Wal Mart, Shell, and Unilever and smaller local businesses.
Mr. Llorens won the first false advertising case decided in the First Circuit Court of Appeals, The Clorox Company Puerto Rico v. The Procter & Gamble Commercial Company, 228 F.3d 24 (1st Cir. Oct. 3, 2000). In this precedent-setting case, the Appeals Court reversed the lower court's dismissal of a Lanham Act false advertising action brought by Armando's client, The Clorox Company, against Procter & Gamble.
He also won a landmark case in 1998, garnering a permanent injunction against a company illegally using the name of former Miss Universe Dayana Torres in the first "right of publicity" action brought in Puerto Rico.
In 2001, Mr. Llorens successfully defended his client against a claim of trademark infringement in Doral Pharmamedics v. Pharmaceutical Generic Developers, Inc. 148 F.Supp. 2d 127 (D.P.R. 2001).
In 2002, Mr. Llorens successfully represented Wal-Mart before the Federal Trade Commission and the Puerto Rico Justice Department with respect to its acquisition of the supermarket chain Amigo.
In 2004, Mr. Llorens argued before the First Circuit Court of Appeals regarding an antitrust matter of first impression in Euromoda v. Zanella, Ltd. et al., 368 F.3d 11 (1st Cir. 2004).
- Columbia University Law School (JD)
- Brown University (BA)